Awakening Possibility


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What if Starbucks Marketed Like a Church?

I found this video on a blog, and I found it quite interesting. It makes you think about how weird and ineffective the Church can be in engaging the culture.

I think this video is a great conversation-starter.

Check out the video below…

What are your thoughts?

How does this relate to how you go about “church”?

Though comical, what takeaways did you get from the video?

2 Comments

  • November 21, 2008Reply

    Anonymous

    Wow! In this video I saw every aspect of the church in it, its amazing how gimmicy church can be. The visitors just wanted coffee, and they barely got it, at least enough to enjoy it anyway...What must be changed?

  • November 21, 2008Reply

    Antwon Davis

    I so agree.

    I think if people were more authentic, transparent... basically real... then a lot of that silly stuff would seem just that... silly.

    I think many Christians hold on to the churchy gimmicks because that was how they were taught to engage God and others (sadly). It's sad, but many people have adopted odd Christian habits and jargon not because it's Biblical, but because it's "familiar".

    I am convinced that one of my life-long objectives and assignments is to mess with Christians in effort to get them to "think". You'd be surprised how many Christians are living off of programmed memory rather than wisdom and insight. It's hard to get a car to start when the battery is dead.

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