Awakening Possibility


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Hulu *Magic* – A look inside a web company’s business culture (Part: 2)

As stated in the last post, Hulu.com is working the magic!

Hulu is the model of many growing web, social media, and interactive media companies. With a strong appeal for creative, passionate, and young talent, Hulu is building the type of culture that many college students like me would die to work for.

Pulled straight from their “What Defines Hulu?” page, here is an inside look into their business culture…

Out of necessity as much as philosophical preference, Hulu prides itself on being a meritocracy. We bet on talent, tenacity, and quality bars … not previous titles. We are in the business of building and innovating, so our internal focus is to deliver an environment that ideally serves this business of building and innovating. We invest in an open, casual, interactive work environment. We invest in whiteboard wallpaper. We invest in flat, highly talented teams. We invest in Costco snack runs, particularly the M&M trail mix. We see it as all of our jobs to make it as easy as possible for builders to build and for innovators to innovate. In this, we serve each other.

There are a number of things that don’t matter to Hulu. Some of these things include: impressive titles, swanky office furniture, hierarchy, and nice lunches (Quizno’s and the local taco truck are our staples). Though most people profess not to care about these things, we’ve found that many people actually do care about these things. That is fine, but it also means that Hulu would be a very bad match for those same people.

While we take our mission extremely seriously, we don’t take ourselves seriously and, in fact, embrace fun as often as we can find it. Our Ping-Pong table is important to us, as are the new-hire nicknames, taco-eating contests, and Airzookas. Those looking for gravitas – which defines some of the best companies on the planet – will absolutely not find it at Hulu.

Can you think of any other companies that are working toward building this type of work culture?

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