Awakening Possibility


“When life gives you lemons, make lemonade.”

After being laid off from his third job working at an agency in Boston called Arnold, Erik Proulx – a 37 year old copywriter – decided that he had had enough. Putting his creative skills together, he began documenting stories of other laid-off execs. As more stories began to surface of people’s experiences of losing their jobs and having to find their own lemonade stand outside of corporate America, the concept for a movie called “Lemonade” was created.

More than 70,000 advertising professionals have lost their jobs in this “Great Recession.” Lemonade is about what happens when people who were once paid to be creative in advertising are forced to be creative with their own lives. –LemonadeMovieDotCom

Check out this short trailer for the upcoming movie.

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