The Science of Brands on Instagram [Infographic]

Instagram is one of the fastest growing social networks of all time. With more than 300 million users to date, Instagram is one of the only social networks that is still native to the mobile phone. Unlike most of social media, Instagram has proven that it is possible to build a successful app without much of a need for a website. Instagram has concentrated most of its user experience within its app, with only a limited amount of features on its website. Users can create and post content directly from the app, and reach millions of followers without the aid of a desktop or laptop. This has proven to be a huge asset for entrepreneurs, businesses and brands on the go.

Brands today are forced to be agile, mobile and relevant. With just a smart phone and a data plan, any business or entrepreneur can position themselves in front of millions of potential customers, converting them from followers to loyal fans. The power of platforms like Instagram have proven their weight in helping brands gain momentum and traction in a noisy digital work. Brands have become more reliant on creating and distributing short-form content to engage their audiences. Within moments micro-content can be created, edited and posted for millions to see. Instagram has figured out how to draw users and now it is being used to build brands.

If you’re a brand or you’re looking to build a brand, Instagram provides the ideal platform. With little to no budget, a startup, company or entrepreneur can build a following of raving fans and customers. Using just photos, images and video, you can capture and chronicle events, moments, projects and campaigns all from your phone. With the investment of time and a little creativity, you can take your brand from obscurity to popularity.

Kissmetrics has created an infographic that highlights Instagram’s top 5 brands of all time, the best days and times to post, and the best filters and colors to use.

Instagram Infographic 1

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