All over the world we are starting to see a conscious shift towards people really becoming hungry to not only fulfill their financial goals but they are also looking to emotionally connect with what they are doing. The start realization that many of them come to is that what they are doing for a pay-check has nothing to do with their individual design. You have Writers pursuing careers at factories, you have Craftsmen sitting in cubicles, and Artist holding executive roles that have NOTHING to do with creativity. Brand wise they are being diluted by a pursuit of economic position – until that day they realize they have mastered themselves so from from their own core brand that the feeling of being lost starts to be too much to bear.

Your insight here is so critical and was much needed!