We are approaching a new era of Remarkable Customer Experience. Until now, companies have settled for satisfying customers; meeting their expectations; giving them what they asked for. But now, the companies that are going to win are the ones who leave customers saying, “Wow!” These are companies that seek to go above and beyond, offering the level of customer service that gets people talking. Interestingly enough, we’ve seen examples of this with successful companies like Starbucks, Zappos and Chick-fil-A. They each have created a dynamic and unique customer experience that leaves every customer with a little – and sometimes a lot – more than what’s expected.

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